Every product team wants to know what makes their product thrive. They want to know how to optimize metrics and leave users the happiest and most engaged. Without a way to definitively understand user behavior, they must turn to anything they can. Enter the A/B test.
Ultimately, every A/B test starts from a hypothesis. The hypothesis could be, “If we did [blank], then we would improve conversion.” Or “Feature X should drive increased retention, let’s test out that assumption through…Continue