Relationships are built on trust and mutual understanding – if a company wants customers to trust them with their data, the company must foster that trust. Data governance and sensitivity about your customers’ data must be enforced internally and communicated externally – to your customers.
Added by Ben Gold on April 22, 2013 at 11:30am — No Comments
Relationships are built on trust and mutual understanding. Building a 360 degree customer data profile facilitates the marketers’ understanding of their customers. This in turn, helps marketers provide their customers the best experience and service, target product offerings, and produce relevant communications. The key to building a 360-degree customer profile is aggregating as much relative data as possible. Centralizing the 360-degree profile in an easily accessible and robust…Continue
Added by Ben Gold on April 17, 2013 at 11:30am — No Comments
The Impact of Big Data Analytics on Healthcare & Your Health
Often we take good health for granted. However if you or a loved one has ever experienced a sever injury, disease, or other health event, it is often a life changing occurrence, which turns one’s life upside down. Today, there is more information available to patients to understand the symptoms, outline event progression, and summarize treatment options thanks to the Internet. However, there is…Continue
Excellent customer communications is now a recognized component to drive sales and give Insurance companies the competitive advantage. Here are some tips when utilizing analytics to solve marketing solutions while keeping the customer in mind:
Added by Ben Gold on January 10, 2013 at 12:00pm — No Comments
Two weeks ago I attended the Customer Insight & Analytics Exchange in London, in which I participated as a speaker. See Maz Iqbal's account of these two days here:
One of my personal highlights from day 1 was Suresh Vittal's presentation (Forrester). He…Continue
There is no question that the USA (in fact, most of the world) would be well-served with more quantitatively capable people to work in business and government. However, the current hysteria over the shortage of data scientists is overblown. To illustrate why, I am going to use an example from air travel.
On a recent trip from Santa Fe, NM to Phoenix, AZ, I tracked the various times:
Added by Neil Raden on June 27, 2012 at 10:00am — No Comments
Past week I attended a Marketing colloquim where I was invited as a panel member to discuss the new realities of marketing performance and metrics. What struck me was the growing importance of Data across sectors and company size. But aside from the consensus that existed on the importance of Data in defining, adapting and evaluating go-to-market approaches, there were a multitude of opinions on how to realise this – in particular on the amount of technology investments…Continue
Added by Patrick Glenisson on June 4, 2012 at 9:10am — No Comments