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All Blog Posts Tagged 'Salesforce' (2)

Mobile Application Development with Salesforce: Benefits and Pitfalls

What Is Salesforce Application Development?

It does not matter where you look or who you ask, you will find that Salesforce is the top CRM out there for any business. It is quick and easy to use as well as being a system that you can expand with many custom developed apps to suit your business. It is used by more than 150 thousand companies around the world and is continuing to grow.…

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Added by Sophia Hastings on February 10, 2020 at 11:30pm — No Comments

Statistical Attribution & Optimization in the B2B World.

There has been a lot of activity recently around revenue attribution - marketers want to develop a better understanding of their customer acquisition funnel and be able to measure progress against it.  Most of this attention has been focused on the B2C space. However, less work has been done measuring the performance of B2B marketing activities. 

Certainly the marketing automation segment is very vibrant with a large number of vendors (both big and small) providing solutions that…

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Added by Gregory Thompson on May 23, 2016 at 4:33pm — No Comments

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