Digital advertisement spends are surpassing traditional ad spends (TV, print, outdoor). Most brands have…Continue
Added by Ridhima Kumar on August 8, 2019 at 7:40am — No Comments
Electronic spreadsheets have been around for nearly 40 years now. They were invented by Bob Frankston and Dan Bricklin, founders of VisiCalc, and I had a chance to chat with both gentlemen a couple of months ago. I highly recommend watching this TED talk with Dan Bricklin:
It's important to understand for…Continue
Added by Rafael Knuth on December 13, 2018 at 2:30am — No Comments
My writing engagement at Data Science Central came up unexpectedly. Back in August 2018, I stumbled upon an excellent write-up on Data Science Central. The author, Bill Vorhies, shared his thoughts on career transitioning toward data science. I wrote him an email, complimenting him on his blog post, and I dropped a few lines about my own transition. Here's his response:
"Congratulations on your remarkable journey. Perhaps you’d like to write one or more articles…Continue
Over the last years, my small business has undergone a digital transformation from a marketing service company to a data literacy consultancy. What does a data literacy consultancy do? We teach business users within large enterprises to work with data, and we help them acquire the necessary skills from state of the art Excel to Python, querying structured, semi-structured and unstructured databases, as well as math, statistics, and probability.
Digital Transformation is exploiting digital technologies and data to enhance the firm’s business model. Unfortunately, a Forbes study says that 84% of the Digital Transformation initiatives fail. There are many reasons for this and one important reason is tied to the way businesses inherently operate. Basically, businesses exist to earn profits and driving profits or margins is…Continue
Added by Prashanth Southekal, PhD on November 12, 2018 at 5:30pm — No Comments
The short answer is: "No."
I started teaching myself programming in my 40s, and I am a strong advocate that everyone should learn to code. Even if you have no intent to become a developer or a full-stack data scientist, coding teaches you a couple valuable lessons:
English is becoming the official language in the global business world, being currently spoken by approximately 1.75 billion people worldwide according to Harvard Business Review. While English is the fastest spreading language in human history, a significant proportion of businesses are still resistant to giving up…Continue
These days many companies have embarked on Digital Transformation. Unfortunately, not many have found good success. A recent study in Forbes, says over 84% of Digital Transformation initiatives in business enterprises fail. While lot of articles talk of Digital Transformation including reasons for the poor failure rate, critical success factors, etc.., here is my take on what is NOT Digital Transformation. Here are the top 5 aspects (based on what I have seen) where the means have taken more…Continue
Many predict, and warn, that the Artificial Intelligence (AI) Revolution will change the world – and possibly the very essence of mankind. But society-changing revolutions are not new. History is full of such revolutions. What can we learn from those previous revolutions that might provide an indication as to how this AI revolution might play out?
We will examine two other revolutions – the Industrial Revolution and the Information Revolution…Continue
Sales Forecasting: Science or Instinct?
Recently, we had talked about marketing automation, a digital transformation in the field that involved both artificial intelligence and machine learning. Even Natural Language Processing (NLP) has come a long way, enough to change the content marketing game. But while marketing has shifted to a digital…Continue
Added by Jay Nair on June 5, 2018 at 5:30pm — No Comments
Technology is known to shift landscapes, even change the game. We saw that when the internet exploded in scale and popularity, as computers became smarter, and the world goes through the digital transformation. An easy example is in traditional marketing, which now borders on the irrelevant, unable to hold a candle to its more modern counterparts.
Added by Jay Nair on May 18, 2018 at 4:30pm — No Comments
Enterprises are learning fast about the relevance and use of AI and Cognitive Computing platforms. Before adopting AI and Cognitive Computing platforms, enterprises must focus on designing the right strategy for their business. A data-driven strategy is very important to derive the maximum benefit from the platform that will help to interpret data and provide accurate…Continue
You can’t get to the “What” and the “Why” by focusing on the “How”
In the gold rush to “monetize” IOT, organizations are frantically installing sensors on everything that moves (and some things that should not move), hoping that someone in the business will figure out a way to get financial value out of the resulting data.…Continue
Added by Bill Schmarzo on October 8, 2017 at 1:00pm — No Comments
Digital transformation is underway in practically every industry in the world. Companies, businesses and organizations throughout the world are leveraging their assets, big data and analytics for an edge over their competitors. In fact, data analytics and big data have gained popularity to the extent that data analysis for differentiation is…
Added by Ronald van Loon on September 3, 2017 at 11:30pm — No Comments
Added by Sandeep Raut on April 8, 2017 at 6:30am — No Comments
Added by Sandeep Raut on February 9, 2017 at 6:00pm — No Comments
In very simple terms, Business model is how you plan to make money from your business.
A refined version is how you create and deliver value to customers. Your strategy tells you where you want to go and the business model tells you how you are going to do it.
In this time of industry 4.0 with Digital Transformation, businesses are getting disrupted faster than they get established. We all know what Apple did for music, Uber did for taxis and Airbnb did for…
Added by Sandeep Raut on February 4, 2017 at 7:00am — No Comments
Over just a few years, the world of television production, distribution, and consumption has changed dramatically. In the past, with only a few channels to choose from, viewers watched news and entertainment television at specific times of the day or night. They were also limited by where and how to watch. Options…Continue
Added by Ronald van Loon on September 8, 2016 at 1:30am — No Comments
Keeping your eye on your competitors is a vital strategy for helping your business grow. By watching what they're doing and looking at their successes and failures, you'll be able to keep a leg up and a competitive edge. That being said, we're going to look a little more in-depth into why you need to be incorporating competitive research into your SEO and digital marketing strategy, some metrics you should be looking at, and actionable results that you can look at to know that…Continue
Added by Robert Cordray on December 22, 2014 at 11:30am — No Comments