Would you like to know how much they’re spending, when they’re spending, why they’re buying with the competition and not you, what…Continue
Added by Mark Ross-Smith on January 11, 2017 at 3:31am — No Comments
Over the past few weeks, I’ve written on a broad range of topics pertaining to the customer journey. While we went wide and deep, the main takeaway was this: to properly measure the effectiveness of their marketing initiatives, brands must view all of their data (pulled from all of their touch points) concurrently and through the same lens. This got me to thinking about heuristics, and how my assumptions were framed by the teeny tiny amount of information available to me.
But let me…Continue
Added by Katrina Per on May 11, 2016 at 11:21am — No Comments