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All Blog Posts Tagged '360-degree' (2)

How To Create A 360-Degree Customer View Using Data

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today.

Would you like to know how much they’re spending, when they’re spending, why they’re buying with the competition and not you, what…

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Added by Mark Ross-Smith on January 11, 2017 at 3:31am — No Comments

Why instincts ❤ insights - blog post by Jean-Guy Faubert, CEO of Tagga

Over the past few weeks, I’ve written on a broad range of topics pertaining to the customer journey. While we went wide and deep, the main takeaway was this: to properly measure the effectiveness of their marketing initiatives, brands must view all of their data (pulled from all of their touch points) concurrently and through the same lens. This got me to thinking about heuristics, and how my assumptions were framed by the teeny tiny amount of information available to me.

But let me…

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Added by Katrina Per on May 11, 2016 at 11:21am — No Comments

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