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Venky Rao
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  • Natick, MA
  • United States
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Latest Activity

Ian Hesketh commented on Venky Rao's blog post Using Decision Trees in Evidence Based Medicine
"Hi Venky, As non-data professional I found this article really useful when considering decision trees from a TEL perspective as it gives clear connection to expert analysis of data. Would it be OK to use this as an example for in-house demonstration…"
Nov 17, 2020
Ian Hesketh liked Venky Rao's blog post Using Decision Trees in Evidence Based Medicine
Nov 17, 2020

Profile Information

Job Title:
Corporate Strategy Executive
Short Bio:
Venky Rao is a geospatial analytics, data mining and predictive analytics enthusiast. He holds an MBA from INSEAD.
LinkedIn Profile:
Finding a new position, Networking, New venture, Other

Venky Rao's Blog

Predictive Analytics Demystified

Posted on May 18, 2015 at 11:30am 0 Comments

This 30 minute video aims to demystify predictive analytics and present the IBM SPSS predictive analytics portfolio. The contents of the video are as follows:

  • Evolution of Analytics 5:45
  • Why is Predictive Analytics Important? 11:35
  • Demystifying Predictive Analytics 21:30
  • IBM…

Predictive Customer Intelligence

Posted on January 7, 2015 at 7:14am 0 Comments

I co-authored an IBM Redguide on Predictive Customer Intelligence.  You can download a copy here:

Here is the Abstract:

What if you knew which customers would most likely respond to a campaign or marketing promotion? Or knew which customers are at risk for attrition and if given the chance could provide retention offers that significantly reduced the…

Survival Analysis (Video)

Posted on January 25, 2014 at 9:22am 0 Comments

In my latest video blog (6.25 minutes), I provide an overview of Survival Analysis, an extremely useful branch of statistics.  

Topics I cover are:

* What is Survival Analysis

* Objectives of Survival Analysis

* Models available to analyze the relationship between a set of predictor variables and the survival time

* Examples of where…


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