In my experience at startups and large companies, good analytics often boils down to the availability of organized data to answer business questions. This is especially important for digital marketers, with the audience data from many channels pouring in and the need to stay on top of key metrics.

Seemingly simple questions can spin up the entire MarTech engineering team!

“If I increase my spend on display ads retargeting by 20%, for middle of the funnel prospects, what can I…

Data is everywhere and growing. As a marketer, this is a dream world. Your audience is generating tons of data from your web visits, mobile apps and you have partners giving you data. This is rich customer journey data.

However commonly used terms like Big Data and Analytics can mask the complexity of realizing your ROI gained from analyzing all this data. The promise of the visual tools and Hadoop based platforms is all great but if you don't have a data strategy in place all the…