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Short Bio: Ryan Gerardi is a freelance blogger representing Yeti Data, a marketing attribution data provider located in the San Francisco bay area. Ryan has been writing about data and marketing technologies on his own blog AutoConversion since 2006.

My Web Site Or LinkedIn Profile: http://www.yetidata.com/

Professional Status: Consultant

Your Company:: 3 Birds Marketing

How did you find out about DataScienceCentral?: Referral

Interests:: Networking, New venture, Other

Ryan Gerardi is a freelance blogger representing Yeti Data, a marketing attribution data provider located in the San Francisco bay area. Ryan has been writing about data and marketing technologies on his own blog AutoConversion since 2006.

Ryan Gerardi's Blog

Is Your CMO Keeping Up with Elusive Marketing Attribution Trends?

Posted on August 14, 2015 at 9:30am 0 Comments 0 Likes

Many CMOs have already heard of marketing attribution. Some of the good ones have already started using some level of it.

Put simply, marketing attribution refers to the practice of associating touchpoints to a conversion. The way many of us have been adamantly tracking our referrers can be called “last click attribution.” We usually determine the source from which visitors entered our page. But, we all understand that this “source” is not the only touchpoint along the…

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