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Ryan Gerardi
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  • San Francisco, CA
  • United States
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Ryan Gerardi was featured
Aug 14, 2015
Ryan Gerardi posted a blog post

Is Your CMO Keeping Up with Elusive Marketing Attribution Trends?

Many CMOs have already heard of marketing attribution. Some of the good ones have already started using some level of it. Put simply, marketing attribution refers to the practice of associating touchpoints to a conversion. The way many of us have been adamantly tracking our referrers can be called “last click attribution.” We usually determine the source from which visitors entered our page. But, we all understand that this “source” is not the only touchpoint along the journey. It is just the…See More
Aug 14, 2015
Ryan Gerardi updated their profile
Aug 14, 2015
Ryan Gerardi liked Algolytics's blog post Tutorial: How to establish quality and correctness of classification models? Part 5 – Lift curve
Aug 14, 2015

Profile Information

Short Bio
Ryan Gerardi is a freelance blogger representing Yeti Data, a marketing attribution data provider located in the San Francisco bay area. Ryan has been writing about data and marketing technologies on his own blog AutoConversion since 2006.
My Web Site Or LinkedIn Profile
http://www.yetidata.com/
Professional Status
Consultant
Your Company:
3 Birds Marketing
How did you find out about DataScienceCentral?
Referral
Interests:
Networking, New venture, Other

Ryan Gerardi is a freelance blogger representing Yeti Data, a marketing attribution data provider located in the San Francisco bay area. Ryan has been writing about data and marketing technologies on his own blog AutoConversion since 2006. 

Ryan Gerardi's Blog

Is Your CMO Keeping Up with Elusive Marketing Attribution Trends?

Posted on August 14, 2015 at 9:30am 0 Comments

Many CMOs have already heard of marketing attribution. Some of the good ones have already started using some level of it.

 

Put simply, marketing attribution refers to the practice of associating touchpoints to a conversion. The way many of us have been adamantly tracking our referrers can be called “last click attribution.” We usually determine the source from which visitors entered our page. But, we all understand that this “source” is not the only touchpoint along the…

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