Many CMOs have already heard of marketing attribution. Some of the good ones have already started using some level of it. Put simply, marketing attribution refers to the practice of associating touchpoints to a conversion. The way many of us have been adamantly tracking our referrers can be called “last click attribution.” We usually determine the source from which visitors entered our page. But, we all understand that this “source” is not the only touchpoint along the journey. It is just the…See More