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Mark Ross-Smith
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Short Bio
Highly Experienced Airline & Hotel Big Data Loyalty Innovator.

I transform data into new revenue and new products. Generated $10,000,000's for companies using big data insights.
My Web Site Or LinkedIn Profile
Field of Expertise
Analytics, BI, Big Data
Professional Status
Years of Experience:
Your Company:
Travel Data Daily
Your Job Title:
Big Data
Networking, Other
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Mark Ross-Smith's Blog

How Airline Loyalty Programs Use Big Data To Drive Record Revenues

Posted on March 20, 2017 at 11:30am 0 Comments

It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and…


How To Create A 360-Degree Customer View Using Data

Posted on January 11, 2017 at 3:31am 0 Comments

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today.

Would you like to know how much they’re spending, when they’re spending,…


5 Simple Ways Hotels Can Use Data To Increase Revenue

Posted on January 6, 2017 at 9:30pm 0 Comments

In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups, big data companies and loyalty program changes will remain the focal points to stay across this year.

As a hotel digital or…


Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?

Posted on December 27, 2016 at 8:30am 1 Comment

NB: Cathay Pacific

Aircraft fuel is without a doubt the biggest cost for any airline and often receives widespread attention, especially when airlines hedge their bets the wrong way. Cathay Pacific reported a HK$4.49…


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