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Katrina Per
  • Female
  • Vancouver
  • Canada
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Katrina Per's Page

Profile Information

Short Bio
I am a account executive at an amazing start-up in Vancouver, BC known as Tagga.
We connect and consolidate channels to create unified customer profiles that you can leverage for great insights. *NEW* we now offer reporting!
www.tagga.com
My Web Site Or LinkedIn Profile
http://tagga.com
Professional Status
Other
Years of Experience:
4
Your Company:
Tagga
Industry:
Analytics, Big Data,
Your Job Title:
Account Executive
How did you find out about DataScienceCentral?
Linkedin
Interests:
Networking, Other

Katrina Per's Blog

Why instincts ❤ insights - blog post by Jean-Guy Faubert, CEO of Tagga

Posted on May 11, 2016 at 11:21am 0 Comments

Over the past few weeks, I’ve written on a broad range of topics pertaining to the customer journey. While we went wide and deep, the main takeaway was this: to properly measure the effectiveness of their marketing initiatives, brands must view all of their data (pulled from all of their touch points) concurrently and through the same lens. This got me to thinking about heuristics, and how my assumptions were framed by the teeny tiny amount of information available to me.

But let me…

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