If i will have to make it , my approuch more or less will be :
1.- Define with the client what does it mean to "company going overall" . what the client is expecting to see. i will suggest you to use a simple 0-100 scoring.…"
With more than a decade of career experience in event management & planning, digital marketing, corporate & brand development and marketing communications, Barcelona-based entrepreneur and academic Juan Pablo Sánchez has served for the past five years as Owner & Executive Director of A SMALL JOB. His agency aligns Inbound Marketing Methodology with digital and Event Marketing Toolbox.