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Josh Brown
  • Male
  • Annapolis, MD
  • United States
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Josh Brown is part of the marketing team at Iconic Mind, a leading provider of managed services, IT services and other computer consulting services tailored to the unique needs of small to medium-sized business. We’re dedicated to the highest standard of service while providing personalized local service, offering our clients the products, partnerships, and round-the-clock technical support to help support their business.
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Josh Brown's Blog

Using Big Data to Sell to Individuals Instead of Stereotypes

Posted on September 5, 2013 at 7:57am 0 Comments

One of the weaknesses of marketing has always been overgeneralization. Marketers have forever relied on grouping people into categories based on common characteristics, like age, gender, or household income, and then treating all of those people as the same — also known as stereotyping.

The problem is that no two people are actually the same, let alone a whole group of them.  However usually they’re similar enough that you can get away with grouping them…


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