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Until recently, many organizations have been unable to harness the power of big data and analytics due to a number of technical obstacles. Many companies still don’t have anyone with the skill set or knowledge base required to manipulate data for discoveries and powerful insight, and many lack the funding necessary to invest in data analytics…Continue
In a broad analysis across all segmented email campaigns, MailChimp found that simple segmentation increased email open and click rates by 15 percent. Sarah Goliger of Hubspot found click rates for segmented campaigns to be as high as 50 percent more…Continue
Purchasing new business intelligence (BI) software is a difficult process. There are dozens of vendors with different specialties and price ranges. For many looking into BI for the first time, part of the process is simply learning what BI is.
Without a system for eliminating ill-fitting options, perspective buyers can easily pick the wrong solution for their company,…Continue