We are all increasingly active in the digital space. 70%+ of people in the EU, and growing, use the Internet*, all contributing towards more data generation. But public misperceptions and perspectives on data and how it’s used for marketing, threaten to limit data’s potential curtailing marketers’ abilities to provide personalised services. Careful data usage greatly enhances our lives. Unfortunately, fear or irresponsible use (a thankfully rare occurrence), along with some sensationalist…

Responsiveness and clarity, perhaps more than in any other industry are crucial to Telecommunications.

Challenged by the advancing communications demands of a ‘smartphone generation’ over the last few years, the role of communications service providers (CSP’s) and the data they offer is increasingly valuable, owing to the sheer quantity and quality of the unstructured data they produce.

Think about it. From mobile network to Internet providers and more, CSP’s are uniquely…

Romance and big data have a lot more in common than you might think. Though the world of tech and data may seem an odd place to uncover love, both online dating and big data work to personalise what a person or brand has to offer, matching and targeting it uniquely to appeal to that one special individual who'll want exactly what’s being advertised.

In many cases for both singles on the dating market and brands on the commercial one, achieving success – using big data to successfully…