"Really great to hear someone setting out the need for 'good' data and analysis. In the UK there's a tendency amongst analysts and the media for any 'Big Data' and the analysis that flows from it to be seen as valid. In this…"
Currently Principal at Spatial Nation. I was previously Head of CACI Location Planning for 20 years advising in the retail, real estate, leisure and automotive sectors on location planning and consumer segmentation.