Introduction

In a previous article I argued that in order to ensure the  highest performance, decision makers need to balance the data driven actionable insights with intuition driven insights. In this article a new insight is added to the decision tool box. This insight is represented by an acausal rare, coincidental event that can have a huge impact on the decision maker's enterprise, although absolutely free. Such an event is called a…

Nowadays, the big buzzwords in business analytics are insights topped with actionable insights. These used and sometimes abused words have become a must have and must do in every large or small business that has an analytics organization. However, their meaning and use are as varied and widespread as the businesses that proudly promote them. As some business leaders got intoxicated with looking for and feel in dire need of business insights by any means, others would seek them at any cost,…