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Gavin Graham
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  • New York, NY
  • United States
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Gavin Graham's Page

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Gavin is a staff writer at Fit Small Business, focusing on creating Buyer’s Guides on a variety of small business topics. Gavin has lived at the intersection of content management and creation in the digital marketing world for over ten years. As a project and production manager, he led cross-functional teams and owned client relationships in the automotive, fashion, hospitality, and media industries. When he’s not writing, Gavin is a marathon runner, proud parent of an Australian Shepherd, and craft beer geek.
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Gavin Graham's Blog

Data Analytics and your Small Business

Posted on August 18, 2017 at 5:00am 0 Comments

Acquiring, converting, engaging, and retaining customers is the most important challenge facing businesses of any size. But the proliferation of data, which has been made possible by significant advances in technology, have allowed businesses to capture information on their customers and helped to level the playing field between businesses big and small. Analyzing this data can give you visibility into every facet of your business, helping to inform data-driven and actionable…

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