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Florence Hogan
  • Allen, TX
  • United States
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Profile Information

Short Bio:
My name is Florence Hogan and I have 13 years of experience in designing, conducting, and managing quantitative research and analytics on both the client and supplier side.

At GfK and Research Now, I advised clients and sales in utilization of various market research platforms and quantitative research methodologies to guide clients’ defined business objectives. I have applied advanced analytical skills in the production of primary and syndicated research analytics that include consumer segmentation; brand positioning; brand equity; brand architecture; media planning insights; advertising and communications effectiveness.
Seniority:
Manager
LinkedIn Profile:
http://www.linkedin.com/in/florencehogan
Interests:
Finding a new position, Networking

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