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Financial Industry
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Business Analyst at Financial Industry
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Eka Aulia's Blog

Predictive Modeling is Useless!

Posted on June 6, 2013 at 10:05pm 1 Comment

If you’re a modeler, you might say, “who the heck is this guy telling me that my precious thing is useless?” Wait a minute. I will explain later. If you’re new to this, let me tell you what predictive modeling is: It is the power to predict the future. Like a prophecy, except its using data, lots of them. Sounds cool? Yes, but it’s useless. Sad? Me too. I’m also a modeler.

Let me tell you a story. Once upon a time, I was preaching in front of senior management on how we could get… Continue

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