If you’re a modeler, you might say, “who the heck is this guy telling me that my precious thing is useless?” Wait a minute. I will explain later. If you’re new to this, let me tell you what predictive modeling is: It is the power to predict the future. Like a prophecy, except its using data, lots of them. Sounds cool? Yes, but it’s useless. Sad? Me too. I’m also a modeler.
Let me tell you a story. Once upon a time, I was preaching in front of senior management on how we could get… Continue