Debleena Roy
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  • bangalore
  • India
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Short Bio:
13 years experience in Strategy, Corporate Finance, Analytics and Digital Marketing across companies such as Lazard, GE, HP, Prudential, JP Morgan and Fidelity. Currently lead Strategy and Marketing at BRIDGEi2i Analytics Solutions.
BRIDGEi2i Analytics Solutions
Executive Management

Debleena Roy's Blog

Disruptive Innovation: A Ripple in Competitive Intelligence Waters?

Posted on July 14, 2015 at 7:30am 0 Comments

Clayton Christensen in his brilliant book titled “The Innovator's Dilemma” spoke about disruptive innovation using the following framework:

While established companies in any sector focus on existing customer needs and sustained innovation at the top of the market, they might leave the space open for new competitors to use simple and disruptive…


Disney's "Inside Out" and the missing"D" in Data Science

Posted on June 29, 2015 at 8:39pm 0 Comments

Imagine being inside a child’s brain as she takes her major life decisions. Imagine the feelings of joy, sadness, fear, disgust and anger jostling with each other as she goes through the one of the biggest changes in her life, leaving her home. Imagine taking the Train of Thought over the Imagination Island and creating long-term core memories that define her growing personality traits (I mean) islands.

Well, the imagination just came alive in Disney’s latest movie “Inside Out”. But…


Why Competitive Intelligence needs its own wargame now

Posted on March 4, 2015 at 9:00pm 1 Comment

Try introducing yourself as a Competitive Intelligence or CI analyst. Chances are that the reactions will range from (a) That's what you do all day, Google search? to (b) Identifying 007 ways to look at competition, Corporate Bond?

Of course, one can always resort to the classical definition of CI. It is defined as the action of defininggathering, analyzing,and distributing intelligence about products, customers,…


Who killed the Storyteller in Marketing

Posted on February 11, 2015 at 12:30am 1 Comment

I have just a little over three hours left to live. That’s the half-life of content these days, I am told.

A few hours ago, I was another small idea, floating in your head. Then you checked Buzzsumo to find what is the trending content of the hour. What will go with today’s coffee.

Voila, you had it. The themes and news that will drive traffic, maybe even stop traffic, for a few hours!

You started working. A few quick keyboard strokes later, you posted me, on all the…


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