If you are a healthcare professional, then you are probably more focused on caring for your patients than on expanding your brand. But it's a good idea to spend some time learning basic marketing so that you can ensure you always have more patients. Pretty soon, the holiday season will be upon us. As a care provider, you can capitalize on the season and use social media to spread awareness of your brand. In this post, we will list a few tips on exactly how to do that.…

Google changes its search algorithms around 500 to 600 times within a year. Most of this changes are minor, but sometimes Google makes a "major" algorithmic update such as the famous (Google Penguin and Google Panda) affecting the results in significant ways. For marketers, these…

Do You Have These Six Skills to Be a Manager?

People want to become managers for a variety of reasons. The most common reasons that candidates desire to be managers are pay increase, status, power and authority. However, being a manager is so much more than getting to say “I’m the boss” and flaunting one’s status. A manager has a heap of responsibilities, and that person can lose his or her position in a…