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Ben Gold
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Ben Gold posted a blog post

CMOS SOON TO HAVE MORE I.T. BUDGET THAN THE CIOS; SHIFT ATTRIBUTED TO MARKETING ANALYTICS

The marketing professional’s paradigm is quickly evolving as more are using analytics to expand strategy. According to Gartner by 2017, the CMO of a company will spend more on IT than the CIO! Moreover, IDC claims that…See More
Apr 25, 2013
Ben Gold posted a blog post

LEVERAGING PRIVACY SETTINGS TO SALES DISTRIBUTION CHANNELS FOR EFFICIENT INSURANCE MARKETING

Relationships are built on trust and mutual understanding – if a company wants customers to trust them with their data, the company must foster that trust. Data governance and sensitivity about your customers’ data must be enforced internally and communicated externally – to your customers.When aggregating sales…See More
Apr 22, 2013
Ben Gold posted blog posts
Apr 18, 2013
Ben Gold posted a blog post

Leveraging all data, big and small, for effective insurance marketing

Excellent customer communications is now a recognized component to drive sales and give Insurance companies the competitive advantage. Here are some tips when utilizing analytics to solve marketing solutions while keeping the customer in mind: Create a single profile of the customer. Use big data and data management strategies, such as refining existing platforms to provide the ability to have a 360 degree profile of each…See More
Jan 13, 2013
Ben Gold's blog post was featured

Leveraging all data, big and small, for effective insurance marketing

Excellent customer communications is now a recognized component to drive sales and give Insurance companies the competitive advantage. Here are some tips when utilizing analytics to solve marketing solutions while keeping the customer in mind: Create a single profile of the customer. Use big data and data management strategies, such as refining existing platforms to provide the ability to have a 360 degree profile of each…See More
Jan 13, 2013
Ben Gold posted a blog post

Is the Data Scientist Really a New Concept?

Along with several others, Harvard Business Review has recently pointed out an area with significant job growth which is appropriate for individuals with a curious nature and an expertise in business analytics. But who will dominate this area? The Data Scientist- trending as “the sexist job” in America, this role has a desirability that calls upon…See More
Nov 28, 2012
Ben Gold posted blog posts
Nov 2, 2012
Ben Gold liked Vincent Granville's blog post Is Data Scientist the Sexiest Job of the Century? | Harvard Business Review
Nov 2, 2012
Ben Gold liked AcademyForDecisionScience&Analyt's blog post Science of Analytics
Nov 2, 2012
Ben Gold commented on Gaurav Vohra's blog post 3 Degrees that Will Prepare You for a Career in Analytics
"Temberton just blogged about something similar please read: http://temberton.com/blog/business-intelligence/the-precedent-to-gain-more-data-analysts/ it is very important that the Education System begin to integrate student towards a more analytical…"
Nov 2, 2012
Ben Gold liked Gaurav Vohra's blog post 3 Degrees that Will Prepare You for a Career in Analytics
Nov 2, 2012
Ben Gold commented on Michael Walker's blog post Traditional BI vs Data Analytics Approach
"This is very useful when comparing Classic BI to the new explosion of Big Data Analytics, and integration of them!"
Nov 2, 2012
Ben Gold liked Michael Walker's blog post Traditional BI vs Data Analytics Approach
Nov 2, 2012
Ben Gold liked Vincent Granville's blog post Assessing the Damage From Hurricane Sandy | New York Times
Nov 2, 2012
Ben Gold liked Srini Pagidyala's blog post Creating an Analytics Driven Culture - The ProMorphics Approach
Nov 2, 2012
Ben Gold's blog post was featured

5 Thing You Need to Know about Hadoop

Big Data is a term used to categorize an excessive amount of aggregated data. But, how do Data Miners manage all of this data? Hadoop is one of the popular tools that data analysts are using to store and mine immense volumes of data.Here are 5 Things a Data Analyst should know about Hadoop:1.      Hadoop utilizes parallel processing to store and process massive amounts of data. As open sourced software, Hadoop eliminates up…See More
Nov 2, 2012

Profile Information

Short Bio
Ben has been providing data management, CRM (Customer Relationship Management) analytics, risk management, and business decision support services to the banking, insurance, finance, brokerage and health care industries for over twenty-five years. In addition to his technical expertise, Ben brings a breadth of experience in both the marketing and credit worlds to his work. His passion for results, along with the creativity and resourcefulness he draws on to deliver his projects in a timely fashion, has led to long-term relationships with satisfied customers.
Before founding Temberton Associates in 1993, Ben worked in MIS and database management for government and mortgage-backed securities for Morgan Stanley, and in risk management for credit acquisition at Citibank. Ben has an M.B.A. in Marketing from NYU
Business School and a B.A. in Math from Yeshiva University.
My Web Site Or LinkedIn Profile
http://www.linkedin.com/pub/benjamin-gold/2/614/463
Professional Status
Consultant
Your Company:
www.temberton.com
How did you find out about DataScienceCentral?
linked in
Interests:
Networking

Ben Gold's Blog

CMOS SOON TO HAVE MORE I.T. BUDGET THAN THE CIOS; SHIFT ATTRIBUTED TO MARKETING ANALYTICS

Posted on April 25, 2013 at 11:05am 0 Comments

The marketing professional’s paradigm is quickly evolving as more are using analytics to expand strategy. According to Gartner by 2017, the CMO of a company will spend more on IT than the…

Continue

LEVERAGING PRIVACY SETTINGS TO SALES DISTRIBUTION CHANNELS FOR EFFICIENT INSURANCE MARKETING

Posted on April 22, 2013 at 11:30am 0 Comments

Relationships are built on trust and mutual understanding – if a company wants customers to trust them with their data, the company must foster that trust. Data governance and sensitivity about your customers’ data must be enforced internally and communicated externally – to your customers.

When…

Continue

CENTRALIZING CUSTOMER DATA ENSURES EFFECTIVE INSURANCE MARKETING

Posted on April 17, 2013 at 11:30am 0 Comments

Relationships are built on trust and mutual understanding. Building a 360 degree customer data profile facilitates the marketers’ understanding of their customers.  This in turn, helps marketers provide their customers the best experience and service, target product offerings, and produce relevant communications. The key to building a 360-degree customer profile is aggregating as much relative data as possible.  Centralizing the 360-degree profile in an easily accessible and robust…

Continue

Leveraging all data, big and small, for effective insurance marketing

Posted on January 10, 2013 at 12:00pm 0 Comments

Excellent customer communications is now a recognized component to drive sales and give Insurance companies the competitive advantage. Here are some tips when utilizing analytics to solve marketing solutions while keeping the customer in mind:

 

  • Create a single profile of the customer. Use big data and data management strategies, such as refining existing platforms to provide the ability to…
Continue

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