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Ben Gold
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Ben has been providing data management, CRM (Customer Relationship Management) analytics, risk management, and business decision support services to the banking, insurance, finance, brokerage and health care industries for over twenty-five years. In addition to his technical expertise, Ben brings a breadth of experience in both the marketing and credit worlds to his work. His passion for results, along with the creativity and resourcefulness he draws on to deliver his projects in a timely fashion, has led to long-term relationships with satisfied customers.
Before founding Temberton Associates in 1993, Ben worked in MIS and database management for government and mortgage-backed securities for Morgan Stanley, and in risk management for credit acquisition at Citibank. Ben has an M.B.A. in Marketing from NYU
Business School and a B.A. in Math from Yeshiva University.
My Web Site Or LinkedIn Profile
http://www.linkedin.com/pub/benjamin-gold/2/614/463
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Consultant
Your Company:
www.temberton.com
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Ben Gold's Blog

CMOS SOON TO HAVE MORE I.T. BUDGET THAN THE CIOS; SHIFT ATTRIBUTED TO MARKETING ANALYTICS

Posted on April 25, 2013 at 11:05am 0 Comments

The marketing professional’s paradigm is quickly evolving as more are using analytics to expand strategy. According to Gartner by 2017, the CMO of a company will spend more on IT than the…

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LEVERAGING PRIVACY SETTINGS TO SALES DISTRIBUTION CHANNELS FOR EFFICIENT INSURANCE MARKETING

Posted on April 22, 2013 at 11:30am 0 Comments

Relationships are built on trust and mutual understanding – if a company wants customers to trust them with their data, the company must foster that trust. Data governance and sensitivity about your customers’ data must be enforced internally and communicated externally – to your customers.

When…

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CENTRALIZING CUSTOMER DATA ENSURES EFFECTIVE INSURANCE MARKETING

Posted on April 17, 2013 at 11:30am 0 Comments

Relationships are built on trust and mutual understanding. Building a 360 degree customer data profile facilitates the marketers’ understanding of their customers.  This in turn, helps marketers provide their customers the best experience and service, target product offerings, and produce relevant communications. The key to building a 360-degree customer profile is aggregating as much relative data as possible.  Centralizing the 360-degree profile in an easily accessible and robust…

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Leveraging all data, big and small, for effective insurance marketing

Posted on January 10, 2013 at 12:00pm 0 Comments

Excellent customer communications is now a recognized component to drive sales and give Insurance companies the competitive advantage. Here are some tips when utilizing analytics to solve marketing solutions while keeping the customer in mind:

 

  • Create a single profile of the customer. Use big data and data management strategies, such as refining existing platforms to provide the ability to…
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