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Atul Sharma
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How can I create an ensemble model which combines Market Mix Models and Multi touch attribution models?

Started Jul 1 0 Replies

I have been working on developing a unified marketing measurement model which combines the output of Market Mix Models and Multi touch attribution models.I came across articles where Bayesian priors…Continue

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How can I create an ensemble model which combines Market Mix Models and Multi touch attribution models?

I have been working on developing a unified marketing measurement model which combines the output of Market Mix Models and Multi touch attribution models.I came across articles where Bayesian priors is a suggested method, but I am yet to come across any research paper which actually discusses the details of implementation/feasibility of using this Bayesian priors approach.If someone is/has worked on this topic and could share some notes/references or guide me in the right direction, I would be…See More
Jul 2
Atul Sharma posted a discussion

How can I create an ensemble model which combines Market Mix Models and Multi touch attribution models?

I have been working on developing a unified marketing measurement model which combines the output of Market Mix Models and Multi touch attribution models.I came across articles where Bayesian priors is a suggested method, but I am yet to come across any research paper which actually discusses the details of implementation/feasibility of using this Bayesian priors approach.If someone is/has worked on this topic and could share some notes/references or guide me in the right direction, I would be…See More
Jul 2

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Company:
NMIMS
Job Title:
Student
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Student
Job Function:
Marketing
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