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Arvid Tchivzhel
  • Male
  • Atlanta, GA
  • United States
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Profile Information

Company:
Mather Economics LLC
Job Title:
Director of Products and Services
Seniority:
Consultant
Industry:
Management Consulting
Short Bio:
Arvid is the Director of Products and Research at Mather Economics, a consulting firm specializing in pricing and economics based in Atlanta, GA. He has worked n many projects across a variety of industries, including publishing, retail, hospitality, lottery, and environmental non-profits. Using the latest Big Data tools and analytics techniques have helped clients unlock and monetize their data. Arvid believes that economics is most valuable when it can be implemented, measured, and gives practical solutions to real-world problems.
LinkedIn Profile:
http://www.mathereconomics.com
Interests:
Other

Arvid Tchivzhel's Blog

How Publishers Utilize Big Data for Audience Segmentation

Posted on November 17, 2015 at 5:28am 0 Comments

By Chuck Currin and Arvid Tchivzhel, Mather Economics

Audience segmentation of their readers is a relatively new undertaking for publishers. The publishing business model, historically, has relied heavily on advertising revenue, and the principal audience information that a publisher possessed was focused on characteristics valuable to their advertisers. As subscription revenue has become half or more of total revenue, the return on audience analytics and segmentation has…

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