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Annie Pettit
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Annie Pettit's Page

Profile Information

Peanut Labs
Executive Management
Market Research
Short Bio:
Annie Pettit, PhD is the Chief Research Officer at Peanut Labs, a company that specializes in self-serve sample, surveys, and polling. She is also Vice President, Research Standards at Research Now. Annie specializes in data quality, big data, data analysis, sampling, and survey design. She is an invited speaker at marketing research conferences around the world and has published numerous refereed and industry articles. She won the MRIA Award of Outstanding Merit in 2014, Best Methodological Paper at ESOMAR in 2013, and the 2011 AMA David K. Hardin Award. Annie blogs at LoveStats, tweets at @LoveStats and is the author of The Listen Lady, a novel about social media research. She can be reached at [email protected]
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Annie Pettit's Blog

How do your statistics boss you around?

Posted on August 28, 2015 at 4:32am 1 Comment

I’m a big fan of statistics. Other than being fun to play with and fun to illustrate, they serve a lot of important tasks for researchers. They can quickly identify which of 500 comparisons is statistically significant. They can offer data to show whether your brand users comprise 2 distinct groups of people or 7 distinct groups of people. They can offer data to show which price your consumers would refuse to pay.

But there are two ways to use statistics. The right way and the wrong…


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