Share 'How can I create an ensemble model which combines Market Mix Models and Multi touch attribution models?'
I have been working on developing a unified marketing measurement model which combines the output of Market Mix Models and Multi touch attribution models.
I came across articles where Bayesian priors is a suggested method, but I am yet to come across any research paper which actually discusses the details of implementation/feasibility of using this Bayesian priors approach.
If someone is/has work…
You can share this discussion in two ways…
Share this link:
Send it with your computer's email program: Email this