Share 'CMOS SOON TO HAVE MORE I.T. BUDGET THAN THE CIOS; SHIFT ATTRIBUTED TO MARKETING ANALYTICS'
The marketing professional’s paradigm is quickly evolving as more are using analytics to expand strategy. According to Gartner by 2017, the CMO of a company will spend more on IT than the CIO! Moreover, IDC claims that customer analytics represents an approximate $15B opportunity in software; and in 2013, 50% of new marketing hires will have technical backgrounds. Return on Marketing Investment (…
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