It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and encouraging customers to spend more frequently. While there is some truth to this — a new generation of sophisticated loyalty program engineering is emerging. Driven by highly granular data, consumer behavioral patterns analytics, and d…
Most Popular Content on DSC
To not miss this type of content in the future, subscribe to our newsletter.
Other popular resources
Most popular articles