Guest blog by Chris Rigatuso. Chris is Founder and Board Member at the Skyfollow Consulting Group. He earned his MBA from the Haas School of Business (UC Berkeley), and lives in the Bay Area. Your CRM data, is it the stairway to Heaven or Hell? While we are still in the age of “big data”, it’s imperative to remember that small data sometimes contains huge potential and should not be overlooked…
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