Many CMOs have already heard of marketing attribution. Some of the good ones have already started using some level of it. Put simply, marketing attribution refers to the practice of associating touchpoints to a conversion. The way many of us have been adamantly tracking our referrers can be called “last click attribution.” We usually determine the source from which visitors entered our page. Bu…
Most Popular Content on DSC
To not miss this type of content in the future, subscribe to our newsletter.
Other popular resources
Most popular articles