At the heart of good marketing is data. And when data drives your marketing, the average return on investment (ROI) is a whopping 224%! (VB Insight) VB Insight surveyed over 3,000 marketers and looked at tools used on over 3 million websites. Even small improvements have the potential to drive higher ROI. According to the research, if your business has a 4-phase customer acquisition funnel, and y…
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