The mantra is famous in Hollywood history: "Lions, and Tigers, and Bears. Oh my!" It brought fear to young viewers everywhere. But, as the story goes, it was soon obvious that there was nothing to fear. With so much Big Data noise, and hype, and pressure (oh my!) pressing in on us from all sides, there is understandable fear and loathing around the concept of Big Data. In my opinion, the way to…
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