Upcoming book by O'Reilly. Not sure yet when it will be published. Anyway, here's the author's bio, from her LinkedIn profile. Can you recognize some of the women featured on the cover (see picture below)?
Cornelia Lévy-Bencheton is a results-driven, creative, and analytical CRM marketing professional with proven effectiveness at setting marketing and business strategies for top tier, most trusted financial services brands and turning them into action plans to produce incremental revenues, sales, profits, and more customers.
Whether in corporate management or as a marketing consultant, her work improves company performance and moves the needle on results. Equipped with superior academic credentials and practical, hands-on experience, Cornelia’s method is to build solid data-based business cases optimizing marketing decision support and designing and implementing successful integrated marketing campaigns. Leverages over 20 years of direct marketing, digital and traditional campaign experience. Extrapolates best practices, insights, feedback from research and analytics. Brings an enthusiastic approach and engaging interpersonal style to motivate teamwork and build productive partnerships.
A persistent data warrior, totally into metrics and KPIs, produces excellent charts, webinars, graphs, presentations via data visualization techniques for effective communications. Solidly implanted in the new technology, an enthusiastic adopter of social media, she uses the latest tools, tagging, software, techniques, and channels.
Brings an international perspective: lived, worked, studied and travels in Western Europe and the Maghreb Countries. Multilingual. Endless curiosity, always learning, networking, and participating proactively. This includes volunteering business skills and marketing know-how at select not-for-profits.