The analytical method to predict influence is uplift modeling — aka, persuasion modeling — and its adoption is rapidly growing. This is the state of the art, folks. Is uplift modeling for you? Are the additional human expertise requirements, analytical complexity, and data requirements worthwhile?
This hot topic is covered across two sessions, and within Eric Siegel's book that will be given out at Predictive Analytics World Boston:
1) Pinpointing the Persuadables: Convincing the Right Customers and the Right Voters
2) Uplift Modeling: Introduction, Applications, Comparisons, and Latest Developments
3) Eric Siegel's book: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
Don't get left behind by not staying up to date with the hottest topics in predictive analytics.
Register today using Data Science Central discount code: DSCPAW150 for up to $150 off of your registration.