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Dear Colleagues,

Prior to the 13th Annual Text Analytics Summit West 2014, I wanted to share the 2 best received presentations from our last year’s event – I thought you might find them useful.

You can access the presentations here

Using Text Mining to Drive ROI by Allen Thompson, SVP Corp & Comm Analytics & Reporting at Bank of America

  • Measure the value of your text analytics strategies. Is ROI only about money?
  • Understand why there is no magic bullet – usually it is a series of small things
  • Find out how we can use text analytics to drive revenue

Sentiment Analysis with Machine Learning and Polystructured Data by Mark Pitts, Vice President, Enterprise Informatics, Data & Analytics at Highmark Health

  • Train sentiment classification models using machine learning techniques on a combination of structured and unstructured data
  • Accelerate the creation of powerful sentiment classification models
  • Promote the discovery of previously unsuspected relationships between customer data and customer sentiment

I hope that you enjoy it! I look forward to your comments.

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