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How Analytics Can Address One of 
Marketing’s Biggest Challenges
Signals are Everything
Predictive analytics are bridging the gap between data science and marketing by using look-alike modeling and other methods to find and target new customers.
Finding a common framework with your marketing department can be challenging. But data science can help this customer-centric team meet their customer acquisition goals.
By abstracting Signals from customer and noncustomer third-party data, you can help Marketing identify prospects and deliver highly precise messaging to acquire new customers.
Download this infographic to find common ground with your marketing team.

Opera Solutions
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10 Exchange Place, 11th Floor, Jersey City, NJ 07302, USA.
Tel: +1-855-OPERA-22 or +1 646.520.4320

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