This paper traces the history of visual representation, from early cave drawings through the computer revolution. It also examines the different styles of data visuals, discusses some of the barriers to making effective visuals and the methods used to overcome those barriers.
Read this paper to learn about:
The importance of context in visualizations
Human perception's capabilities and limitations (and how to exploit it with effective visuals)
The power of using data to tell stories
About the author:Jock D. Mackinlay is an information visualization expert and VP of Research and Design at Tableau Software. With Stuart K. Card, George G. Robertson and others he invented a number of information visualization techniques.
A well-crafted, thoughtful visualization makes the light bulb go off. You just don't get that with a spreadsheet."
Dana Zuber, Wells Fargo
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