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Tableau Software Whitepaper: Eye tracking and
what it teaches us about dashboard design

Dashboard Design: A study on eye tracking

Applying the science behind visual cues to business dashboards

Designers and data scientists hate being told to make something “eye-catching”. After all, it's so vague. But for Amy Alberts, a user research manager at Tableau Software, determining the things that catch a person’s eye is an exact science.

With a masters degree in applied cognitive psychology, Alberts has done years of research on what involuntary patterns in eye movement reveal about the human brain. Read this study to examine what those eye movements can teach us about interface and data design.

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