The analytical method to optimize for influence is uplift modeling — aka, persuasion modeling — and its adoption is rapidly growing. This state of the art technique improves persuasion by way of predicting… persuasion itself. Is uplift modeling for you? Are the additional human expertise requirements, analytical complexity, and data requirements worthwhile?
This hot topic is covered across two sessions and a full-day training workshop at Predictive Analytics World for Business at the San Francisco Marriott Marquis, March 29 - April 2, 2015 – plus it is included in an article by PAW founder Eric Siegel:
Launch your understanding of uplift modeling at PAW Business San Francisco and soar with one of the hottest predictive analytics topics.