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Unstructured data is the most prevalent form of information on the planet. It also underpins much of our communication. It exists in our e-mails, surveys, social media accounts, call center logs, etc. With a strong text analytics strategy in place, companies can get critical information from this data to drive better business decisions.

 

Data Driven Business has compiled a free white paper which focuses on the business benefits (and challenges!) of text analytics from the perspectives of 4 experts from Highmark Health, Toyota, Mozilla,and Visa, who are slated to speak at the 13th Annual Text Analytics Summit West on November 4-5 in San Francisco.

 

Download the free whitepaper (available on 8/28)

 

Highlights include:

  • 6 lessons for CIOs and CMOs who are new to text analytics

  • Identifying KPIs for your text analytics initiatives

  • Barriers to adoption and how to overcome them

 

With exclusive contributions from:

  • Mark Pitts, Vice President, Enterprise Informatics, Data & Analytics at Highmark Health

  • Farouk Ferchichi, Executive Director at Toyota Financial Services

  • Matthew P.T. Ruttley, Manager of Data Science at Mozilla Corporation

  • Ramkumar Ravichandran, Director, Analytics at Visa

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