Join this webinar to hear Tinder VP of Technology Dan Gould discuss how Tinder re-invented its behavioral analytics approach with Interana to tune matchmaking and business operations. ESG Senior Analyst Nik Rouda will discuss the broader benefits of behavioral analytics on event data with best practices and industry research.
The webinar will cover topics such as:
Why a solution built for speed and scale (trillions of events in seconds) is so important to Tinder and the insights it's enabling.
How Tinder uses behavioral analytics to understand their users to improve features and develop new ones such as Super Like.
Why simple and interactive access to behavioral insights is critical to a successful strategy - Tinder enabled departments like product and marketing to use data every day.