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Is someone using BigQuery? In which cases the BigQuery is shown as a better solution than Hadoop or other "physical solutions", which maintain the data at the companies' own servers? 

I'm starting a project to collect the users clickstream and BigQuery appears to be a killer choice. But, I wonder if there's any recommendation against this architecture (using BigQuery and Google's cloud), if we want to grow the project and make use of the clickstream at others company's projects.

thanks in advance,

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