The potential to unlock business insights from ever increasing volumes of unstructured data has promoted text analytics from backwater to mainstream technology. Our subject matter experts from Toyota Financial Services and Nordstrom have successfully used text analytics to really understand their customers’ behavior, make more accurate data-driven strategic decisions, and get ROI on their marketing spend.
They’ll be sharing their approaches and success stories at Data Driven Business' webinar on July 16th at 2:00pm EST/11am PST.
Click here to register for free: http://www.textanalyticsnews.com/west/webinar-2014
*Find out about the best application for text analytics (understanding your clients through social media, improving customer service satisfaction, optimizing marketing spend)
*Understand the relationship between data science, text analytics, and business opportunities
*Learn how to integrate text analytics into your overall data strategy
Farouk Ferchichi, Executive Director, Toyota Financial Services
Matt Fisher, Program Manager – (UGC) User Generated Content, Nordstrom
The webinar features presentations, audience polling and a live Q&A session.
Don’t worry if you are unable to attend the live event. All registrants will receive the webinar recording a few days later.
Click here to register now: http://www.textanalyticsnews.com/west/webinar-2014