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The essence of Predictive Analytics for Managers

Event Details

The essence of Predictive Analytics for Managers

Time: October 1, 2015 from 1pm to 5pm
Location: Brussels, Belgium
Street: European Data Innovation Hub @ AXA, Vorstlaan 23
City/Town: 1170 Brussels
Website or Map: http://datasciencebe.com/2015…
Event Type: training
Organized By: Geert Verstraeten
Latest Activity: Sep 1, 2015

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Event Description

Applying predictive analytics has the potential to bring a huge impact to an organisation. Typical goals of such high-impact projects involve:

  • (i) increase targeted marketing success by predicting response
  • (ii) increase marketing relevance by offer personalisation,
  • (iii) decrease risk exposure by predicting credit or fraud risk,
  • (iv) increase process efficiency,
  • (v) retain crucial staff members, etc.

In this training, we focus on the key elements needed for managers to obtain success through predictive analytics.
The workshop is designed as an interactive learning experience packed with best practices illustrated with real domain experience.

After the training, participants will be able to define and manage developments in Predictive Analytics. In practice participants will be able to:

  • define a project in predictive analytics in detail & understand:
    • a simple process useful for managing the development of predictive models
    • the intuition of each step in the development process
    • the underlying principles for predictive analytics
    • the requirements and limitations of predictive analytics
    • how to manage and increase usage of predictive analytics

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