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Managing and Optimizing Facebook Ad Campaigns with R

Event Details

Managing and Optimizing Facebook Ad Campaigns with R

Time: March 9, 2016 from 11am to 11:30am
Location: https://www.dominodatalab.com/resource/webinar/managing_optimizing_facebook_ad_campaigns_with_r
Website or Map: https://www.dominodatalab.com…
Event Type: webinar
Organized By: DominoDataLab.com
Latest Activity: Mar 7, 2016

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Event Description

Facebook made its Marketing and Ads API generally available in 2015, empowering developers to manage and potentially optimize marketing actions in a programmatic and automated way. CARD.com released an open-source R package to interact with this API and facilitate rapid development around data-driven ad management.

This talk will feature hands-on examples and a complete case study, including:

  • Authenticating with the Facebook API.
  • Creating and defining a new custom audience and target specs.
  • Starting a new campaign, ad set, and ad group with multiple creatives for A/B testing.
  • Analyzing the results of an ad.

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