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Introduction to Online Experimentation and A/B Testing

Event Details

Introduction to Online Experimentation and A/B Testing

Time: September 23, 2014 from 6pm to 8pm
Location: Allrecipes
Street: 413 Pine Street - 5th Floor
City/Town: Seattle
Website or Map: http://www.meetup.com/data-sc…
Event Type: meetup
Organized By: Rachel Schlotfeldt
Latest Activity: Sep 17, 2014

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Event Description

In this tutorial, I will give a quick introduction to online experimentation and A/B testing. 

The topic requires some basic understanding of Statistics at 101 level. To keep the tutorial self-contained, I will first give an overview of stats fundamentals needed to understand A/B testing. I will explain how A/B testing is done in an online business. In the end, I will mention some of the pitfalls that are common when running online experiments.

The tutorial can roughly be divided into three parts

• Motivation for online experiments. Examples of some A/B tests that defy intuition. Examples from Obama 2012 campaign. 

• Statistics fundamentals for hypothesis testing: Confidence intervals, p-values, t-test, sample size, power.

• Art of interpreting results of an online experiment.

• Fallacies and pitfalls.

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