Subscribe to DSC Newsletter

In-flight Campaign Optimization Using Multi-Touch Attribution For CPG

Event Details

In-flight Campaign Optimization Using Multi-Touch Attribution For CPG

Time: September 29, 2020 from 2pm to 3pm
Location: San Francisco, California
Street: 100 Pine St #1250
City/Town: San Francisco
Website or Map: https://www.sigmoid.com/event…
Phone: + 1 201 359 3445 Ext 103
Event Type: live, webinar
Organized By: Sigmoid
Latest Activity: Sep 10

Export to Outlook or iCal (.ics)

Event Description

LIVE WEBINAR

How can your organization increase sales uplift by continuously measuring and optimizing marketing activities across channels at granular levels? One important capability in the CPG marketer’s arsenal today is in-flight optimization: the ability to adjust campaign elements while the campaign is in the field.

Join Rineet Ratnakar (CIO - Hygiene & Home at Reckitt Benckiser) and Rahul Kumar Singh(Chief Analytics Officer, Sigmoid) to know how leading CPG companies assess and predict the impact of online advertising campaigns on offline sales for multiple brands to improve ROI.

In this webinar, you will learn:
1) Challenges CPG companies face in measuring marketing effectiveness
2) How to leverage in-store sales data to optimize in-flight campaigns
3) Building multi-touch attribution model without audience data
4) Efficient allocation of marketing budget to improve marketing effectiveness

Click here to register - https://www.sigmoid.com/events/in-flight-campaign-optimization-using-mta-for-cpg/

Comment Wall

Comment

RSVP for In-flight Campaign Optimization Using Multi-Touch Attribution For CPG to add comments!

Join Data Science Central

Attending (1)

Videos

  • Add Videos
  • View All

© 2020   TechTarget, Inc.   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service

console.log("HostName");