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Journey Science, being derived from connected data from different customer activities, has become pivotal for the telecommunications industry, providing the means to drastically improve the… Read More »Journey Science in Telecom: Take Customer Experience to the Next Level

The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and… Read More »How to Discover Hidden Value in Your Customer Journey

First there was big data – extremely large data sets that made it possible to use data analytics to reveal patterns and trends, allowing businesses… Read More »Machine Learning Becomes Mainstream: How to Increase Your Competitive Advantage

Big data allows marketing and production strategists to see where their efforts are succeeding and where they need some work. With big data analytics, every… Read More »Are CEO's Missing out on Big Data's Big Picture?

Over just a few years, the world of television production, distribution, and consumption has changed dramatically. In the past, with only a few channels to… Read More »Why Do Television Companies Need a Digital Transformation