Analytics: The real-world use of big data

How innovative enterprises extract value from uncertain data

"Big data” is a frequently heard buzzword in 2012, and along with the hype can come anxiety for business executives trying to decipher fact from chatter.

For a fact-based snapshot of today's big data market, download the 2012 study on big data from the IBM Institute for Business Value and the Saïd Business School at the University of Oxford. Based on a global survey of more than 1100 business and IT executives, this quantitative study examines the journey that organizations are taking to achieve business value from big data.

This study highlights the phases of the big data journey, the objectives and challenges of organizations taking the journey, and the current state of the technology that they are using to drive results. It also offers a pragmatic course of action for organizations to take as they dive into this new era of computing.

Download report at https://www14.software.ibm.com/webapp/iwm/web/signup.do?source=csui...