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Curating use cases from big data seems to be more of an art than a science. Wanted to share 10 big data use cases specifically unearthed in the digital side. Here they come

1.Personalized recommendations using collaborative filtering
2.Queen bee targeting using graph analysis
3.Sentiment Analysis using text mining
4.Champion challenger A/B testing digital features
5.Key outcome Digital Sequence analysis
6.Algorithmic calculation of digital engagement
7.Multi Channel analysis co-relating digital & store
8.Real time consumer intent mining
9. Parametric search mining – product attribute filtering / store locator searches signalling intent
10.Document similarity using keyword bags
Would be curious to hear of other possibilities encountered by fellow members as they embarked on their big data journey !

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